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  5. The ToJoy

    acceleration model

    Expanding to China & Scaling in China

    By leveraging our exclusive 500,000-member network of investors and local operating partners, we facilitate the growth of businesses across hundreds of Chinese cities. Our unique step-by-step acceleration model provides financial and operational support to ensure your company’s success in China.

    The ToJoy

    acceleration model

    Expanding to China & Scaling in China.
    By leveraging our exclusive 500,000-member network of investors and local operating partners, we facilitate the growth of businesses across hundreds of Chinese cities. Our unique step-by-step acceleration model provides financial and operational support to ensure your company’s success in China.

    SELECTION

    STEP 1

    ToJoy Selects Suitable Foreign Companies with Successful Business Models to Enter China

    We use the following criteria to ensure competitiveness of foreign companies in China:

    CHINESE CONSUMER DEMAND
    FINANCIALS & PROJECTIONS
    MANAGEMENT & TEAM

    REGULATORY CONSIDERATIONS

    CULTURAL FIT

    Our selection process is industry-agnostic. However, companies must have a disruptive business model with high-growth-potential in China’s Tier 1, 2, 3 and 4 cities. Companies should also have an experienced team that is ready to expand to China and manage exponential growth.

    STRATEGIC

    STEP 2

    ToJoy Helps Foreign Companies Establish Strategic Investor Relationships and Local Operating Partnerships in China
    We then help your company obtain funding and suitable joint operating partners in each targeted Chinese city. Once a partnership is formed, your local joint operating partners will draw upon their own teams, financial resources, and business networks to help you successfully launch your business in their city.

    FUNDING

    ToJoy facilitates investment for your company from its 500,000+ member network. The capital raised will allow you to access the Chinese market and rapidly expand operations.

    +

    LOCAL OPERATING PARTNERS

    ToJoy selects operating partners from its extensive network. ToJoy matches your company with the most suitable local partners in multiple Chinese cities.

    GROWTH

    STEP 3

    ToJoy Provides Comprehensive Support to Help Foreign Companies Scale Across China
    Ant to Elephant Model

    Our platform offers a host of services to support your company throughout its growth in China. Our customized services include business intelligence, management consulting, branding, marketing, resource management, capital management, exit strategies, and many more.

    At ToJoy, we call this dynamic growth the “Ant to Elephant” model. Within months of joining our platform, our portfolio companies have transformed from small businesses – “Ants” – to industry leaders – “Elephants”. ToJoy Holding Group Ltd. itself has reached a valuation of RMB 30 billion ($4.5 billion USD) in 2018, up from RMB 3 billion ($450 million USD) in 2014 and RMB 3000 ($450 USD) in 1991. It is our mission at ToJoy to help all companies achieve exponential growth results.

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