A Culture of
Happiness

A Culture of
Happiness
“We invested in people before we started to invest in businesses.”
MR. LU'S
HAPPY ENTERPRISE THEORY
ToJoy Selects Suitable Foreign Companies with Successful Business Models to Enter China
For many years, we believed that ensuring employee success increased employee happiness and ensuring employee happiness led to a better business. In this way, our corporate mission of prioritizing employee growth and satisfaction has been a core component of our business model. We believe that maximizing profit is only a means to an end, and that the ultimate goal is to maximize happiness and fulfillment for our employees, businesses, investors, and operating partners.

Founder Junqing Lu
Founder Junqing Lu’s book Happy Companies are the Best Companies has been considered one of the top 10 most influential management books in China, along with works by Steve Jobs and Ren Zhengfei. Since being published in 2012, Mr. Lu’s Happy Enterprise Theory has also been widely recognized in the industry and adopted by a number of organizations.
BELIEFS
OUR VALUES
MISSION
To accelerate business growth and create sustainable value for our partners
CORE VALUE
COMPETITIVE PHILOSOPHY
GOAL
SPIRIT
MANAGEMENT PHILOSOPHY
TOJOY
INITIATIVES





5-Dimensional Performance Management System